How can you improve your brand loyalty through direct mail?

If you’re looking to increase your direct mail response rate and create loyal customers, then it’s important you focus on building brand loyalty with potential and existing customers. The good news is that the process isn’t too difficult if you pay attention to several key factors. Today, we’re going to look at some simple techniques to help you improve brand loyalty through direct mail campaigns.

Show Your Brand Front and Center

The first technique that will help you improve brand loyalty through a direct mail campaign is to make your brand front and center. This means that you need to show off your logo, mascot, mission statement, and anything else that defines you as a company. At no point should a recipient be unaware of which company has sent them a marketing piece. Do this with each piece of direct mail and many people will be able to identify your brand right away.

Targeted Branding Campaigns

While sending out a blanket direct mail campaign to everyone you can think of may be effective to a degree, sending out targeted branding campaigns is much better. This gives you an opportunity to connect with your customer base on more of a one-on-one level. As any business knows, if your customers feel an emotional connection or have a sense that you're treating them as more than just a number, brand loyalty and customer retention will be within your grasp.

Personalized Event Announcements

Direct mail campaigns are a wonderful way to advertise an upcoming event such as a big sale or customer appreciation day. The trick to building brand loyalty through this type of announcement is to personalize it a little bit. No, we don't mean that you'll need to encourage customers to attend by putting their individual name on it. Instead, explain why they received the announcement and why the event would be of particular interest to them.

Use Visuals to Show Off Your Brand

Every part of your marketing strategy needs to incorporate plenty of visuals to get your idea across. When a potential or existing customer receives your direct mail campaign, he or she is more likely to respond favorably to it if you've created an attractive presentation. Just be careful the visuals don't make the flyer or pamphlet too "busy." Plus, try to avoid the overuse of stock images, which can make your campaign seem impersonal.

Speak Directly to the Community

Although much of today's business is conducted online, it's important that you don't forsake the importance of speaking directly to your local community. Whenever possible, the information you convey should be directed to the people in your area. This technique will improve the customer experience and make recipients more inclined to do business with you. Oddly enough, this can get non-locals to respond as well because they like community loyalty.

Provide Social Media Information

Social media has become one of the most effective digital marketing channels in existence. Most today's consumers not only desire a business with a social media presence but often demand it. Each direct mail campaign that you send out should include all of your social media "handles" so that recipients can further explore your brand on their own.

Create an Exciting Advertisement

The last thing that you want associated with your brand these days is boredom. Building brand loyalty is often about creating an exciting customer experience that people will remember long after they've finished looking at the direct mail piece. Using colorful visuals that pop and verbiage that elicits an emotional response will do wonders.

Offer a Discount or Free Product

Many brands are defined by certain discounts they offer or even promotional products they're willing to give out. After all, people love receiving free stuff or feeling like they're getting a special deal. To help keep your brand on their minds and cause them to act right away, it's important you put some kind of time limit on whatever you're offering.

Follow Up with an Email Campaign

Whenever possible, you should follow up your direct mail piece with a similar email marketing campaign. Basically, what you want to do is take the information that's in the direct mail flyer or pamphlet and convert that into a visual email that can be read on either a computer, laptop, tablet, or phone. This will allow you to reach customers who are on your email list and did not receive a direct mail flyer, along with those who did receive it but may need a gentle reminder.

Contact Bob’s Busy Bee Printing to Improve Brand Loyalty

Bob's Busy Bee Printing can help you build brand loyalty by creating direct mail campaigns, flyers, pamphlets, promotional products, and more. If you have any questions about professional printing in Tampa or the types of services we offer, give our team a call at (813) 933-2434 today.