How to make the perfect flyer!
Businesses have always been aware that fliers are an effective form of marketing but creating a flyer that does its job well can sometimes seem like a daunting task. The good news is that professional printers have been doing this for a long time and know all the ins and outs.
To get you started, here are some tips on making a flyer that will get plenty of attention:
Focus on Your Specific Audience
You may want to share your flyer with every person on the face of the Earth, but that doesn't always work the way you expect. Although you want your content to be accessible to as many people as possible, focusing on your particular audience can improve your return on investment. If your audience is a group of superhero fans, for example, design a flyer to look like a comic book cover. Things like that will really help your business stand out.
High-Resolution Graphic Design
You always want to put your best foot forward with the use of professionally designed templates and high-resolution images. By entrusting your flyer design to expert printers who use graphic design every day, you'll always know that you're going to receive a fantastic result. You'll also have tons of colors, fonts, images, and design styles at your disposal.
Promote Your Company’s Brand
No matter what type of advertisement you're putting out there, it's always important to promote your company's brand. Even if a particular product or service you're advertising on a flyer doesn't hit home with certain recipients, your brand may appeal to them, and they'll check you out. If you've selected your brand colors, mascot, motto, or whatever else, be sure to put it out there.
Don’t Rely on Stock Photos
In reality, we should actually say not to always rely on stock photos. The use of stock photos is perfectly fine, but you should also consider giving your flyer a personal touch. Take some professional pictures of your office or maybe a few photos of an employee or anything that's related to your company, its products, or its services. This personal flair will go a long way with consumers.
Always Include a Call-to-Action
Although it may seem simple, you'd be surprised how often companies don't include a specific call-to-action (known as a CTAs) on a flyer or other type of marketing tool. Whether you're promoting a product, service, or event, you need to tell recipients what you want them to do. At the very least, send them to your website and social media platforms.
Advertise Your Social Media Info!
Social media has quickly become one of the most powerful tools in a company's marketing arsenal. Not only should you have accounts on at least a few of the most popular platforms such as Facebook, Twitter, and Instagram, but you also need to share your social media and website info whenever possible. Make sure that all of this appears on the front of your flyer and that it's impossible to miss.
Use Clear and Concise Messaging
We'd bet good money that you've seen more than your share of fliers that were... well, to put it lightly, a complete mess. This is often because companies attempt to shove in too much information to the point where their message gets lost. You want to use clear and concise messaging, along with helpful images, that get your point across in the simplest terms possible.
Blend with Digital Marketing
Physical fliers are a great way to get noticed and promote a product or service, but you need to couple that with digital marketing. In addition to mailing out fliers, you should also send out a digital version of the same flyer to your email list. If you'd like to get a preview of what your flyer can look like, you can find a free online flyer creator that will allow you to fiddle with the details before heading off to the professional printer.
Contact Bob’s Busy Bee Printing for Help Designing and Printing a Flyer
Bob's Busy Bee Printing can provide you with all of the professional digital printing services that you'll ever need. From making a flyer to creating an entire marketing campaign filled with promotional products, we can help. Give us a call at (813) 933-2434 today and we'll get started assisting you with your flyer design and printing.
