Summer marketing ideas to use this season.
Many businesses don't know what the term marketing collateral refers to, yet they unknowingly use the concept behind it all the time. Simply put, marketing collateral refers to any media that's used to support and promote a company's products or services. Today, we're going to discuss some of the collateral at your disposal by providing you with a handful of awesome summer marketing ideas.
Summer-Themed Design
No matter which summer marketing ideas you decide to use, you should always consider creating the proper theme. Adding images such as the sun, beach volleyball, swimming pools, palm trees, surfboards, and other summer-themed designs is a great way to grab a person's attention. You don't even need to be subtle about it because people really love to see these seasonal images.
Proper Landing Pages
Your website is one of the most powerful marketing tools in your arsenal. If you don't have links going to the proper landing pages, however, you'll be doing yourself a disservice. Also, it won't hurt to redo each landing page's design to give them a bit of a summer theme to go along with your advertising materials.
Event Announcements
Okay, now that we're into the nitty gritty of summer marketing ideas, let's first look at event announcements. If you have anything to inform customers about whether it's a grand opening, special discounts, business milestone, etc., you should utilize a variety of marketing tools. Print materials can help you get the word out to potential consumers. You should couple that with digital ads through either an email newsletter, social media, or both. Marketing campaigns that combine these two sets of materials are typically the most successful.
Customer Appreciation
Customers love to feel appreciated, especially in the current market where too many companies treat them as a number and little else. Organizing customer appreciation events and then advertising them through direct mailers and social media platforms is an excellent strategy. The event does not need to be anything lavish or expensive. A simple discount will typically suffice.
Geo-Focused Mailers
One of the best summer marketing collateral ideas is the use of geo-focused mailers. This is because many businesses often forget to reach out to their local customers. It's so easy to use social media platforms to reach out nationally and internationally. Creating summer-themed brochures that target local residents will show them that you're a true member of the community.
Informational Blogs
When it comes to summer marketing ideas that deal with online opportunities, blog posts are one of the best. Blogs allow you to provide information to potential and existing customers, which gives your company an actual value to them. Then, occasionally, you can slip in an advertisement for your own products and services without being too overt.
Flyers with Discounts
Yes, we've touched on providing customers with discounts in a couple of our previous marketing collateral ideas, but we wanted to give the subject a bit more focus. The truth is that everyone loves to receive discounts, which makes them a very powerful piece of marketing collateral. Creating a flyer where the entire thing is all about a discount will really help drive summertime sales, which makes it a must-do.
Social Media Posts
Social media is the other big online "tour de force" in the marketing realm. There are several platforms you can choose from. Depending on what type of marketing collateral you want to produce such as posts, images, or videos. This allows you to entertain your potential customers and give them a simple call-to-action without being intrusive.
Contact Bob’s Busy Bee Printing for Summer Marketing Ideas
Bob's Busy Bee Printing offers professional design and custom printing in Tampa and the surrounding areas. If you have any questions about our services or would like more summer marketing ideas, give us a call at (813) 933-2434 today to schedule a free consultation.
