There are a few elements to designing the best business cards.
Although many businesses now concentrate on the use of online methods to draw in potential customers, the truth is that the use of physical business cards continues to be extremely effective. The problem, though, is that handing out poorly designed business cards is almost as bad as having no cards at all.
The good news is that using just a few simple techniques can make all the difference in the world. To get you started, here are several tips that will teach you how to design the best business card for your company:
Consistent Branding
The first step you want to take in learning how to design the best business card is to consider your brand's image. You will obviously want to start with your logo, but the card itself should match up with how your website, product packaging, and other elements are used to project your brand. This includes everything from images and design style to fonts and colors, all working together to accurately represent your company and brand.
Use Words AND Illustrations
If you are only going to include words on your business card, then you might as well include, in big, bold letters, the word "boring." Words are important, of course, but in addition to your company's contact information, clever tagline, etc., you also need to include eye-catching images or illustrations.
Choose a High-Quality Card Stock
If you have ever held a flimsy business card, then you probably already understand the importance of selecting a quality card stock. When a business card is durable and has a better feel in a person's hand, it conveys professionalism. We have many stocks and finishes to choose from including gloss, matte, suede, and silk. We also offer foil stamping, painted edge, embossed and spot UV.
Maximize Your Brand’s Logo
While it is true that bigger is not always better, your brand's logo must at least appear very prominently on the business card. In fact, an essential component of a good business card design is one where a person's eye is automatically drawn to the logo. This is a great way to embed the name of your company, its logo, and the brand into a person's mind without them even realizing it.
Create a Tactile Design
To paraphrase what a great man once said, "for humans, touch can alter our perception, connecting us in a personal way." This applies to creative business cards. In addition to the heavy card stock, you can make the card more tactile with the use of embossing and foil stamping. We are also able to round corner the edges to give the card a more special feel.
Include Social Media Profiles
There are so many ways to contact businesses these days. In addition to having your telephone number and physical address on your business card, you also want to include things like email addresses and social media memberships including Facebook, Twitter, LinkedIn, and Instagram. A lot of businesses have also had success by adding a QR code to the mix.
Leave Some White Space
A business card does not have a lot of surface area, so it is very easy to make it look cluttered if you are not careful with a thought out design. The key is to always use a healthy amount of white space so you can properly separate your logo, images, and text in a way that is pleasing to the eye and easy to read.
Check every detail three times
In many instances, your business card will be the first real gateway into your company. If a potential customer takes your card and notices that it is not designed well or includes typographical errors, they may have an initial bad impression of your company as a whole. Before you go to print, triple check every single detail, from the overall layout to the contact information.
Contact Bob's Busy Bee Printing to Learn How to Design the Best Business Card
The experts at Bob's Busy Bee Printing know how to design and print the best business cards for entrepreneurs, small businesses, and even large corporations. If you have any questions about our printing services in Tampa or would like to order some promotional products, call us at (813) 933-2434 today.
